A stylist, a barber and a nail artist

More clients. Less hassle.

Beautica is the all-in-one system for salons, barbershops, beauty studios and independent pros: filling your calendar, reminding your clients and keeping your business glowing around the clock, while you focus on what actually matters.

Always open. Always booking.

Your chair is busy. Your calendar isn’t.

Every missed call is a client who booked somewhere else. Beautica takes bookings while your hands are full: clients pick their own time, wherever they are, whenever it suits them.

  • Book 24/7, with zero phone tag
  • One link for Instagram, WhatsApp and your website

41% of bookings come in after hours

A smiling woman in a red kimono booking an appointment on her phone at a café table, with a laptop and a cappuccino beside her.
Beautica · now Booking confirmed Haircut · Tomorrow, 11:00

Remember everyone. Automatically.

They didn’t leave. They just forgot to rebook.

A client who hasn’t visited in a month is easy to lose, and you’ve got no time to chase. Beautica does the remembering: it reminds, nudges and welcomes clients back, so your regulars stay regulars.

A stylist hands a coffee to a smiling client in a coral suit in a bright salon, next to a styling chair, a wall mirror and a vanity with flowers.

A client who hasn’t visited in a month is easy to lose, and you’ve got no time to chase. Beautica does the remembering: it reminds, nudges and welcomes clients back, so your regulars stay regulars.

  • Reminders that land: SMS, WhatsApp, Telegram
  • “Time to rebook” nudges, timed to each client’s visit history
  • Promos and happy hours, sent to the right people
  • Birthday wishes on autopilot

−25% no-shows with automatic reminders

A hairstylist brushes a client’s long brown hair in front of a tall mirror in a sunlit salon.

You bring the beauty. We handle the business.

Beautica takes care of everything behind the scenes, so your hands, your time and your talent stay with your clients.

A stylist in a dark apron smiles as she picks a nail polish from a tall black shelf of neatly sorted bottles and folded towels in a bright studio.

Everything in its place

One calendar. One team. One stock list.

No more scribbled appointment books, scattered chats or “we’re out of it” moments. Beautica keeps your schedule, team and supplies together, with no tallying at the end of the day.

  • One system instead of paper books and message threads
  • Every team member’s day at a glance
  • Supplies reordered before they run out

Facts, not guesses

Know what really pays.

You know your most popular service. But is it your most profitable? Beautica shows who sold what and how much, with no spreadsheets and no guesswork.

  • Who delivered which service, and when
  • Which services and products earn the most
  • A clear picture for every team member

Top earners at a glance: services, products, people

A podium of three glossy blocks in white, blue and gold on a black background, topped with a nail polish, a pair of scissors and a round hairbrush.

Everyone paid right. Every time.

Fair pay for your team, without the spreadsheets.

Set the rules once: a fixed rate, a percentage of sales or pay by seniority. Beautica calculates every payout automatically, and your team sees exactly how their pay adds up.

  • Different pay rules for different team members
  • Payouts by service, by day or by month
  • Every team member sees their own earnings

Built for how your business actually runs

  • Single-chair & studio One calendar for one chair. Set up in an afternoon, take your first online booking the same day.
  • Multi-location chains Every location keeps its own calendar and team, and you keep one dashboard across all of them.
  • Dental & medical beauty Client records stay private and scoped per practitioner, with the same booking flow your clients already expect.
  • Spas & multi-room studios Book a room, a table, and a therapist together, without double-booking any of the three.

One screen. Every booking, every specialist, every day.

A client books online at any hour. It lands in the right column, for the right specialist, at the right location — and a confirmation goes out before you’ve seen the notification.

  • Team and services in one place — add a specialist, a chair, or a treatment in a few clicks.
  • Payments taken at booking or at the chair, reconciled automatically.
  • Every change syncs instantly to the client’s own booking link.
Beautica calendar screen showing a day of appointments across three specialists, with a booking confirmation panel open.

From "I’d like an appointment" to a client in the chair.

  1. 2:02 PM Client books online Picks a specialist, a service, and a time from your real availability — no phone tag.
  2. 2:02 PM Confirmation sends itself Email confirmation goes out immediately, calendar updates for the specialist in real time.
  3. 24h before Reminder goes out An automatic email (WhatsApp next) reminder reaches the client a day ahead — no admin sends it by hand.
  4. At the chair Payment reconciles itself Paid at booking or on arrival, either way it lands in your reporting without re-entry.

No feature locked behind a higher tier.

  • Calendar & online booking

    Clients book from a link you share anywhere; you see one calendar across every specialist and location.

  • Team & services

    Set who does what, where, and for how long — services, durations, and prices live per specialist, not one blanket list.

  • Payments

    Take payment at booking or in person; every transaction reconciles into one report, no spreadsheet required.

  • Automatic reminders

    Email today, WhatsApp next — reminders and confirmations go out on their own, before a no-show can happen.

  • Reports

    Revenue, rebooking, and specialist load in one view, per location or across all of them.

  • Roles & permissions

    An owner sees everything; a specialist sees their own book. Nothing to configure by hand across locations.

The price on this page is the price you pay.

No feature gated behind a higher tier, no card required to start.

Free

€0

For solo pros: one chair or a solo studio, getting online for the first time.

  • Calendar & online booking
  • Automatic client reminders
  • Client base
  • Cash & stock
Get started

Business+

+€4.99 / person

Per month, for teams of more than 3 people.

  • Everything in Business
  • More than 3 team members
Get started

Enterprise

Talk to us

Large chains and businesses with several locations.

  • Everything in Business+
  • Multiple locations
Contact us

Prices in EUR. Business and Business+ are billed monthly; Free has no time limit.

Getting started takes minutes, not a migration project.

  1. 1

    Set up your business

    Add your locations, your team, and your services — most owners are done in under fifteen minutes.

  2. 2

    Share your booking link

    Send clients your new booking link, or drop a QR code at the front desk. No app for them to install.

  3. 3

    Start taking bookings

    Clients book themselves, day or night. Confirmations and reminders go out on their own from the first booking.

We’re opening this section as we launch, not before.

Beautica is new. Rather than publish numbers we can’t yet stand behind, this space will fill in with real results from real salons and clinics as they come in — not projections dressed up as evidence.

Why not just use what you already know?

A straight look at the tools you’re probably comparing us against.

Beautica Fresha Booksy
Pricing visible on the homepage —
Every feature included, none paywalled —
Built for salons, clinics, and chains alike
Multi-language by design, not by request —
No card required to start

Comparison reflects each competitor’s own public marketing pages as of September 2026; verify current terms before switching.

Analytics and CRM, wired in from day one.

Google Tag Manager for your marketing stack; HubSpot or PostHog for identifying visitors, running email and SMS campaigns, and watching session replays when something looks off.

  • Google Tag Manager
  • HubSpot
  • PostHog

Built on multi-language routing from day one — new languages ship without a redesign.

Help is a click away, not a ticket queue.

Your data and your clients’ data stay isolated to your business, whether you run one chair or twelve locations.

Straight answers before you commit.

Free for solo pros, €11.99 a month for a team of up to 3 (14-day free trial), and €4.99 per person a month on top for larger teams. Enterprise pricing for large chains is on request. Nothing unlocks behind a separate add-on.

Yes. There’s no annual lock-in and no card required to start a trial in the first place, so cancelling is just turning it off.

Yes — moving from a spreadsheet, another platform, or paper is a guided import, not a manual re-type of every client.

Yes. Each location keeps its own calendar and team, with one dashboard across all of them for the owner.

The product is built on multi-language routing from the start; new languages roll out without any redesign of the interface.

Yes. Client records are scoped per practitioner and per location, so a dental clinic or medical beauty practice gets the same data isolation a salon chain gets between its locations.

Each specialist gets their own column, their own services and durations, and their own permissions — an owner sees the whole business, a specialist sees their own book.

Automatically. A confirmation goes out the moment someone books, and a reminder goes out ahead of the appointment by email today, WhatsApp next — no admin sends these by hand.

No. Sign-up starts free with no card and no contract; the pricing shown above is what you pay for as long as you stay.

Move your book online this week.

Start free. No card, no sales call required to see it working.

Get started